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Clients and Customers

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Hi there!

During this lesson we're going to look at the difference between Clients and Customers.

There are several differences between customer and client even though their meanings are actually quite similar.

You normally use customers when speaking about people who buy products from b2c (business to consumer) companies such as shops or hairdressers, and you use clients when speaking about people or companies which regularly buy products or services from b2b (business to business) companies such as Internet service providers, Phone companies, Insurance companies, and Lawyers etc.

Customers are people who buy a product every now and again, whereas clients are people or companies which buy products or services on a regular basis.
Companies follow clients with more attention, and they contact them regularly via phone, email, or in person.
Customers tend to buy things by themselves without having being contacted directly by companies.

However, when companies talk about caring for, or looking after people while doing business with them, they normally use the following terms: Customer care, Customer service, Customer satisfaction, or CRM (Customer Relationship Management).

Generally speaking, you could say that customer is more personal and client is more corporate.

So, these are the main differences between Clients and Customers.

And that's the end of this lesson!

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